Starting a new online store is exciting because it makes you more money. But what should you know before you begin? That’s a great question because almost all new eCommerce sites make the same mistakes! Avoid these five things to get your new business on the right path.
It’s not easy to make an eCommerce website. E-commerce sites are often complicated and prone to mistakes when showing off products and taking payments. Let’s work together to make sure your next eCommerce job goes well. So that you can avoid these problems before they happen, let’s go over the most common mistakes we see businesses make.
Focusing only on website beauty and not on user-friendliness
Remember that you don’t have to start from scratch when making an eCommerce site. Just think about an easy and simple design so that people can easily understand your website and find all the necessary pages. The majority of users want a comfortable, easy shopping experience. A user-friendly website always attracts customers and keeps them on your website for a long time.
For the most part, it’s best to stick to well-known eCommerce sites. Make sure that your website’s style and navigation are easy to understand. Your unique selling idea is where you can shine and set yourself apart.
Not Creating Enough Social Image
Social proof in marketing comes from how people think and feel. It is that people will do what the majority of people do. It comes from the (often unconscious) belief that if many people do something, it must be right, good, preferred, etc. Not having social proof on your site is one of the worst things you can do. Why?
In 2025, 87% of people who buy something in a neighborhood business will read reviews about it online. Also, 88% of people who bought something believed online reviews were just as important as recommendations from family and friends.
As a new eCommerce site, you need social proof on your pages to ensure people make the right choice. But what should you put in? You could include reviews from happy customers, recommendations from well-known people or businesses, and your number of users or customers. You can also get more social proof by getting more people to follow or interact with you on social media.
Not Making Your Site Responsive
One of the biggest mistakes a new eCommerce site can make is focusing solely on desktop users when designing your website. Did you know that over half of the world’s population now shops online using mobile devices? Also, in Italy, 81% of people now have a smartphone, and mobile commerce is expected to grow by 68% by 2025. Customizing the shopping experience for your users, regardless of the device they’re using to visit your site, is super important. Just make sure that whatever site you go with is responsive!
Not Having A Good Unique Selling Proposition
People should buy from you instead of everyone else. At this point in time, markets are very full. These days, it’s very simple to set up an online store and start selling, so you need to think about what makes your product unique. Are they going to be the only ones who can use it? Will you have the same look online and in a real store? Is there a special feature, voice, or way to pay for it?
Take a look at some cases. There is more to Head and Shoulders than just shampoo. It has been “clinically proven to reduce dandruff.” Most likely, it will be the best choice for people with dandruff. Robinhood, the mobile investment app, is another example. What’s different about it? Trading on it doesn’t cost money, so anyone can do it, not just rich people.
Are you going to do anything special to get business? Who are you going to help? This is what you call your USP (unique selling proposition). It is advised not to go to the market without one.
Not Providing Good Customer Service
Finally, many new eCommerce site owners are so focused on getting their shops up and running and making sales that they forget to plan for the next step, which is to help their customers. Plan ahead to have customer service tools in place before you need them. This will help you keep your new customers and help you help them. This will lead to more good reviews and word-of-mouth, keeping the trend going.
Which is a major problem with e-commerce?
One of the hardest things about online shopping is getting people to buy something. An eCommerce site may have a lot of traffic, hits, and impressions, but it may not be making the sales it thought it would. And most of the time it depends on the product price, quality and brand loyalty.
What are the main factors to consider while building an e-commerce website?
When creating an e-commerce site, you should prioritize PCI compliance, SEO, multiple payment choices, CMS integration, mobile friendliness, shopping cart design, and product filtering.
What makes a good ecommerce website?
Great ecommerce website design puts the user first by making the site work well on mobile devices, making online shopping enjoyable, and guiding buyers through a clear buying process with a safe checkout. Pay attention to these important things to build trust in your online store.
Final Thoughts
You now understand five of the most common mistakes new eCommerce site owners make and how to avoid them. Keep learning, studying, and testing as you open your store. This is the next best thing you can do for your business. You’ll need to be at the top of your game because it’s tough. Find out more about your audience and focus on how you can help them and your business grow.